The global hotel industry revenue is predicted to reach $550 billion in 2016. As an obvious prediction, expect to see technology further influence every facet of hospitality from the way hotels operate to the ways guests are interacted with. What else do we predict to be big in the upcoming year? Here’s a list of what we think will be most important in 2016.
TECHNOLOGY BRINGS THE LOBBY BACK … IN A BIG WAY
Over 50 percent of guests make their reservations online prior to check-in, and utilize their mobile check-in features to eliminate the need for antiquated front-desk style lobby presence. A hotel lobby now has the calm, comforting atmosphere of a favorite coffee shop, boardroom, or wine bar for plenty of space for meetings, relaxing, and celebrating.
HEALTH AND WELLNESS HIT THE ROAD
While hotels are often destinations as part of a leisurely vacation or rendezvous, a large portion of guests are business-class or corporate travelers. While spending time on the road, people often seek out the comforts and convenience of home, including gym and fitness facilities. The hospitality industry has exploded with innovation and amenities designed for the health conscious. Chains like the Westin have initiated their own fitness programs for guests, teaming up with brands like New Balance to offer people fitness apparel and gear for a reduced rental fee for the duration of their stays.
Hotels certified in the sustainable building program Leadership in Energy and Environmental Design (LEED) help the environment while boosting their own revenue. There are over 5 million hotel rooms across 53,554 properties in the U.S. so guests reserve the right to be selective when they book their hotel stays. Low environmental impact, the use of natural lighting, low emissions, and reduced footprints are all factors green hotels can promote to their guests.
THE COLOR OF SERENITY
Unless guests are checking into a Vegas Strip hotel, they’re accustomed to quiet, serene, and minimal amounts of color or design for their spaces. The hotel lobby no longer has to loudly announce its presence to patrons upon check-in; instead, muted colors and calming palettes are more welcoming with what they don’t offer guests … distraction, large patterns, or bold color schemes.
Gone are the days of small-scale custom design for portions of hospitality. Today’s hotels feature some of the world’s most magnificent craftsmanship and attention to detail. More and more, hotels are paying homage to their cultural and geographical influences through design, and procurement of materials that are handcrafted, sourced locally, and independently manufactured.