By Glacial Wood / June 23, 2016

How to Sell Custom, Quality, Higher-Priced Products

You’re thinking about your next project, but aren’t sure where to start. How can you make sure it has high quality and a custom look your customers will pay extra for? You’ve worked with a manufacturer before, but just aren’t sure what questions to ask in order to get the product you have in mind designed. Read on to find out what steps you need to take in order to find the components, process, and manufacturer that’s right for you and your project. 


Before you start on your project, you need to consider your finalized product and think about what matters the most in how it’s created. Put yourself in your customer’s shoes, and reflect on what they would find important in purchasing your product. Here are some questions you’ll want to ask yourself about your project, and what you and your customers consider deal breakers:

  • Do either of you care if the wood products were manufactured in America?
  • Do I have a design that I want to see come to life for myself or my customer’s preferences?
  • What wood species is desired in the final project to ensure high quality?
  • How will the wood products be manufactured?
  • Do I want to work with a lean manufacturing business?

Manufacturers can be of great resource to you in that they can help create the specific components for your various projects – so make sure your vision coincides with what they offer. Answering these questions when you’re doing the initial research for your project and manufacturer pairing and ultimately help you sell your custom, quality product at a higher price.


Whether you’re working on a wooden staircase, or looking for a newel post that fits perfectly with it – quality matters all around. Having a high degree of excellence in a final product should be the ambition of every professional who works on their own projects.

The quality of your finished product and your satisfaction will greatly be determined by the manufacturer you choose to work with, and their process. For example, while working on a project there are different wood species, shapes and lengths that you can choose from for your manufactured wood product. You get to determine what is used to build your manufactured product when you decide to go with a custom process, versus choosing from a manufacturer’s limited catalogue.

With a custom process, every choice is in your hands. Whatever you can come up with, and whatever unique style you need, a manufacturer with a custom process can create it for you. It will be a unique product that you or your customer can call one-of-a-kind. Who wouldn’t want that? Custom quality doesn’t come from a catalog, it comes from a manufacturer that sets your products apart from the rest quickly and efficiently.


Lean manufacturing is a result of controlled and communicated costs/time within the team of a manufacturer, that ultimately adds value to your project. Lean manufacturing is applied when manufacturers use a set of tools to assist in the identification and continuous elimination of waste. There are seven types of waste that are generally eliminated:

  1. Overproduction
  2. Waiting time of operators and machines
  3. Unnecessary transportation
  4. Inappropriate processing
  5. Excess stock of inventory
  6. Non value-adding motion
  7. Defects in quality

To learn more about these seven types of waste and how it enhances your custom experience with a lean manufacturer, click here. Manufacturers that utilize lean manufacturing, work as a team to produce the highest quality wood products at the lowest cost with the shortest lead time for you. That’s what you, your project, and customers will benefit from working with a lean manufacturer.

We can help you find the best pricing options for your custom project.